Taste the love
Loved in France since 1846, now available in the UK
A taste of true love: LU has teamed up with TV celebrity Fred Sirieix in our first ever UK campaign encouraging you to taste the love baked into our delicious biscuits!
Our Products
A lot of love goes into our biscuits and every recipe has stood the test of time. They bring something special to the table, each with their own delicious flavour.
LULe Petit Chocolat
A delicious layer of chocolate on top of a crunchy biscuit base.
LULe Petit Beurre
An irresistible buttery flavour with just a hint of salt.
LULe Petit Biscotte
A sublime crunch, with the warming flavours of cinnamon and brown sugar.
LULe Petit Citron
A soft baked texture, with the addition of a delicate lemon twist.
LULe Petit Ganache
Golden buttery biscuit filled with a silky choco-hazelnut flavour filling
Everything started in 1846
LU’s story begins in 1846 and in true French style, romance played a key role in their creation. In the city of Nantes, Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking and their desire to make the most delicious biscuits. Putting the first initials of their surnames together, LU was born.
Thanks to the excellence of Lefèvre-Utile’s recipes, the biscuits factory gained a stellar local reputation. In 1882, LU even won the gold medal during the Nantes Exhibition.
Over 176 years later, LU remains an icon of French culinary heritage.
Harmony Charter
Wheat grown in harmony with you and the planet
In 2008, LU launched the Harmony program in partnership with local farmers, with the aim of growing wheat in a more sustainable way
So far, we’ve partnered with 1,525 farmers and 18 millers across Europe.
Our Harmony charter covers 35 different sustainable practices.
We strive to protect biodiversity, care for the soil, reduce emissions and preserve water.
Where to buy
Find LU Biscuits in any of our stores
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